Fresh out of grad school, Jessie and Nat were expectant parents when they moved to Philadelphia in 2006. When their daughter Lily was born, Jessie coffee shop-hopped, looking to connect with other new moms and she always felt a little out of place struggling to change those early diapers and discreetly nurse her newborn. The idea of a parenting center was hatched after many new moms she met shared that same frustration and feeling of isolation. The Parenting Center was their main vision as they planned and plotted their business plan, but they also looked to address the distinct lack of retail stores in the neighborhood. So, Ali's Wagon was born - a space to house The Parenting Center and a retail store. The move to shop small and to shop local spoke to Jessie and Nat and they knew the community could and would support a store in its midst. The retail component of Ali's Wagon is what fuels the work of our Parenting Center, and this synergy has created a neighborhood shop with something for everyone! We carry clothing and gifts for women, men, and children. Ali's Wagon tries to carry brands that are made as locally and domestically as possible or ones made abroad that adhere to fair trade standards and better the lives of the people who make them.
Last year, Jessie and Nat opened their second store just a few blocks away called Division IV. Now that their kids are a little older - Lilly is now 11 and son, Abe, is 8 - the second store was an expansion from what could be offered in the cozy space that is Ali's Wagon, and at Division IV they have branched into urban living and home goods that complement the Philadelphia lifestyle of their customers.
Jessie & Nat have been thrilled to able to expand in their beloved Fairmount and are so thankful for their wonderful community for shopping small and local here at Ali's Wagon and now at Division IV!