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About Us


Ali's Wagon first opened in it's doors in the Fairmount neighborhood of Philadelphia in February of 2007!

Ali's Wagon was brought to life by owner Jessie Menken, who moved to Philadelphia with her husband Nat Weston when she was pregnant with their first kid. As Jessie and Nat transitioned to their lives as parents they realized just how important the support from friends, family, and the community is for new parents! It was that support from the people in their own lives that allowed them to take the idea for a Parenting Center to support local families and turn it into a reality! They envisioned a space that could serve as a community center for parents with an attached retail shop that could support the work of the Parenting Center and carry useful and fun items for kids. They've been thrilled to see the space they dreamed about become a reality and watch as the Parenting Center @ Ali's Wagon grows with the neighborhood!

While Ali's Wagon started off primarily as a shop for babies and kids just as the Parenting Center has grown with the neighborhood so has the retail side of the store. The store now carries a diverse inventory for women, men, and children including: bath & body products, jewelry, accessories for men and women, bags/totes/backpacks, candles, games & fun gifts for all ages, stationary & individual cards, baby clothing, children's items, and much more! 

As Ali's Wagon has grown and inventory has expanded over the years Jessie and Nat began to realize one store could not hold everything and it was time to expand . While Ali's Wagon remains a lifestyle boutique their second retail adventure down the road at 1632 Fairmount Ave, Division IVoffers wares to complement the Philadelphia urban lifestyle. The unique inventory ranges from utilitarian kitchen items and serveware to local pantry items to barware to decorative items to engagement & wedding gifts to locally hand made furniture to wall decor!  

Jessie & Nat have been so thrilled to be able to expand in their beloved Fairmount and are so thankful to their wonderful community for shopping small and local here at Ali's Wagon and now Division IV as well!!


Ali's Wagon is named in loving tribute for our friend, Allison Wenger, who died in August 2005. Allison loved children and she loved helping young families by providing things that were both needed, and sometimes just wanted, to make life a little bit sweeter.
May this store be an honor to her legacy.